Think about this.

Every dollar you collect over your cost is profit.

Every dollar you discount a sale comes directly out of profit.

If you have a profitable business now, every little improvement directly adds to profit.

If your business is not profitable, aggregating small improvements will produce greater results than cutting costs to reach profitability.

No business ever cut its way to greatness.

Do you want to improve your business by spending lots of money or by making lots of little inexpensive, usually free, adjustments?

Chris Reich