If your company has a website, this is a "must read". This book would be worth the price at $100! It's not a technical book about design or HTML. It's a clear, easy read about HOW YOUR WEBSITE SHOULD WORK.

This is actually two books in one. Because I recommend both books, I'm pleased they are available as one combined audio book. I base much of my thinking around Seth Godin's concepts. If you are a thinker and a doer, you will benefit from this double audio volume.

I had to really ponder this book before it clicked. Don't be fooled by the very simple early chapters. There is some some serious meat on this purple steer. This ought to be mandatory reading for every student of business.

Another masterpiece from Seth Godin. Does your business offer a free prize?

Okay, this isn't for everybody but maybe it should be. This is a superb book on reasoning. You will learn a lot about thinking a problem through. Not a difficult read but it's not Tom Clancey.

I'm recommending the paperback over the $35 hard cover. While Covey has some great thoughts, some of this stuff is a little too "spiritual". His core ideas are invaluable but you will need to do a little sifting in my opinion. Worth reading. I wouldn't join the Covey cult though.