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Monthly Archives: AUGUST 2011
AUG 11
By Chris Reich
I was unfriended for telling someone what I'm about to tell YOU. Maybe you too will unfriend me. Here's one of the most important tips you'll ever receive. Only a small fraction will do it. Maybe 1% of those who read this. Maybe fewer. Look at what you are good at or perhaps even just average. Now, immediately go to work on getting better at those things. Read, study, experiment, work, struggle---whatever it takes to constantly get ... Read the Full Article (530) 467-5690
AUG 13
By Chris Reich
What's the outlook for the rest of this year? Next year? Beyond? Will the economy contract further or enter a real recovery period? The answer to these questions may be up to us. I believe we are approaching a tipping point, not in a Malcolm Gladwell sense where sufficient momentum is reached to push mass in a particular direction, but rather as reaching the sharp edge of a wedge. Simply, once we reach this edge we can tip ... Read the Full Article (530) 467-5690
AUG 25
By Chris Reich
I visited clients on the east coast over the past 10 days and I saw some very amazing things. There are businesses doing incredible things with solar energy. I saw very well-run businesses making a difference and a profit. Easy? No. Possible? Yes. I'm very proud of the businesses I met with. Very proud. I wish I could write about the specifics. I visited the Boeing plant in North Charleston, South Carolina. I actually saw a Dreamliner ... Read the Full Article (530) 467-5690
AUG 26
By Chris Reich
I'm seeing a lot of business activities, expensive activities, where the goal is never defined. It's never asked. Not asked before the money is spent. Not after the money is spent. Not ever. Should we run that ad? How much is it? $2,000. At this point, all the discussion revolves around cost. Should we spend $2,000? How big is the ad? How many people will see it? Damn it! The question, the only question, is what should we ... Read the Full Article (530) 467-5690
AUG 28
By Chris Reich
If your business is not doing as well as you know it could be doing, even with this economy, what's the problem? How can you improve your business? Start by asking yourself these questions: Why should a prospect choose your business over the ever-growing list of alternatives? What does the customer get from your business they will not get from your competition? Be honest about the answers. Don't say things like "our service is the best" or "we offer ... Read the Full Article (530) 467-5690
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