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Tag Archives: marketing
MAY 14
By Chris Reich
It's annoying. It can cause problems. It's disruptive. It's rude. Sometimes it works so that encourages them to keep doing it. But I say there are other ways to market and it's time to ban telemarketing. Marketing is about getting the word out about your offering and building permission to supply more information. That is selling. Let people know you exist and what you do. Then obtain their permission to interact. Interrupting my work day with some blather about ... Read the Full Article (530) 467-5690
APR 26
By Chris Reich
Want to really boost your business? May 27th I am going to give away a press release ($1000 value) to someone on my mailing list. I will distribute this press release about your business through a professional agency. Services like this are out of reach for most small businesses! Jump on it! Think of something really unique and interesting to say about your business and I will distribute it to over 1,000 outlets and websites at ... Read the Full Article (530) 467-5690
MAR 28
By Chris Reich
I experimented with this idea for a while. I would just take a walk in the quiet of the forest and pout out thoughts on business subjects. Here's one I produced on the topic of trade-shows. What do you think? Should I make more? Chris Reich, TeachU.com FW: 94 (Busy with work) (530) 467-5690
FEB 4
By Chris Reich
If you haven't seen this, spend a minute to watch it. Well, the Mercedes brand has been in decline for a long time but this signals to me that they have struck bottom. Listen folks, selling anything on price means trouble. When a luxury product uses price, cheap price, as a selling point, there is an immediate uncoupling from exclusivity. The luxury car anyone can afford? Really? The devil is in the message. Cheap never works when ... Read the Full Article (530) 467-5690
JAN 30
By Chris Reich
Boeing's new Dreamliner is experiencing serious issues. There have been smoldering battery compartments leading to emergency landings. This isn't good on an airplane. I love Boeing. Boeing is one of the most important companies the U.S. has in its portfolio. Sure, Boeing is not likely to bring me in to work on their team. I would like to offer what I would do as CEO of Boeing. I would set aside a large fund to compensate and reward ... Read the Full Article (530) 467-5690
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